s.Oliver is a German casual brand for the whole family with a 50-year history. Currently, s.Oliver is one of the most popular brands in the world with an awareness rate of 86%. Shoes are produced under license by the leader of the European shoe market - shoe.com GmbH, part of the shoe holding Wortmann Schuh-Holding KG - the largest manufacturer and distributor of footwear in Europe with an annual turnover of more than 1 billion euros per year. The collections are developed by the international design department of shoe.com GmbH together with the brand holder, taking into account all global trends and using the latest shoe production technologies. The professional infrastructure of Wortmann Schuh-Holding KG guarantees quality, reliability and know-how in production. Every year 6 collections of women's, men's and children's shoes are produced. Particularly noteworthy are the lines SO HYB, SO FLEX and the premium line Black Label SO HYB - a line of trendy street style sneakers for residents of big cities who always keep their finger on the pulse of fashion. SO FLEX is a line of classic business style shoes made of genuine leather with ultra-flexible and soft SO FLEX sole technology, which reduces the load on the knee joints and provides the highest level of wearing comfort. Black Label is a premium line that is distinguished by elegance and special sophistication in design, unusual fittings, expensive high-quality natural materials and finishing. 70% of the collection's models use Soft Foam technology - a soft insole with memory effect that completely follows the contour of the foot and creates an individual, most comfortable fit. Target audience: women and men aged 25 to 40 years, 60% with children. Price segment mass market, average retail price per pair is 4,000 rubles. s.Oliver shoes are represented in 36 countries around the world and in more than 300 points of sale in Russia. In 2019, the brand received the SUPERBRANDS GERMANY 2018/2019 award as the best German brand chosen by customers. Size ranges