Windsor Smith is an iconic Australian brand with thousands of followers around the world, especially among young people. Windsor Smith was founded in Melbourne in 1946, initially as a men's shoe brand. Its popularity, according to family legend (the brand is still managed by the same family; now the third generation of owners) grew rapidly and at some point made the brand number one in the country. In 2009, WS started a new venture and opened a women's line. Also quite successful and, perhaps, having absorbed most of the investment and now it is WS women's shoes that set the tone in the assortment. The Windsor Smith brand came to Russia recently - in the summer of 2018. Before this, brand managers were afraid of problems associated with the seasonal gap (when we have spring, in Australia it is autumn) and other specifics of the climate on another continent. Now, we decided to take a risk, and the fall 2018 collection appeared last summer in leading multi-brands. Windsor Smith is not a cheap brand; in Russia it will be positioned in the “medium/medium +” segment. This means that a women's pair will retail from 50 to 250 euros, depending on the model. For example, summer sandals of a simple style can be bought in an online store for 3.5 thousand rubles. And autumn velvet boots - for 12-13 thousand rubles. At 10 thousand rubles. on average, sneakers from Windsor Smith will cost about 5-10 thousand rubles. will have to spend on unwarm autumn boots.