Dije California is a young shoe brand from the Lamo Sheepskin company from Southern California, USA. The brand appeared on the market in 2014, the nineteenth year of the existence of the Lamo company itself, which at that time had several successful brands of sheepskin shoes. The fact is that the Lamo Sheepskin team, led by Joseph Lee, which appeared in 1995, set out to create stylish and incredibly cozy sheepskin shoes that provide residents of the “most stylish state” (and California has just such an image) with warmth and comfort during the cool coastal breezes. Using sheepskin and merino wool, Lamo learned to sew everything from sandals to “biker” boots, from moccasins to house slippers. A serious array of models also played on the “ugg boots” theme. Dije California entered the market already prepared by the main brand Lamo, with strong advertising support, debuting at one of the local exhibitions. Sales were launched both offline and online, and showed good results. Lookout boot models have proven popular; Sturgis suede biker boots; Jester boots with raw edges, several types of moccasins, children's and men's models. The entire Dije California range is distinguished by high quality, durability and wear resistance. Ultra-light Australian merino wool, microfiber support materials, flexible soles and Comfort Flex soles, as well as technologies that help maintain the microclimate of the foot and temperature balance - these are the main characteristics of the shoes of the Californian brand. In addition to shoes for men, women and children, the Dije California collection also includes hats and accessories.