Inblu is a popular brand from Italy, working under the motto “sempre con te” - “always with you”, which perfectly conveys the meaning and significance of simple everyday shoes. The owner of Inblu is the Condor Trade company, which started in the shoe industry with the production of heels and soles and gradually developed a full-fledged shoe production. Having started in the early years of the 1970s, by the end of this decade, the company switched to a full cycle, and by 1983 it became a leader. Marketers calculated that by that time about 25 million pairs of pantolets had been sold. In Russia, models under the Inblu brand appeared in 1998. By that time, Condor Trade production had already become global, production sites were opened in Poland, Ukraine and India, saturating, respectively, the markets of Europe, the CIS and Asia as the fastest growing ones. Today, the Inblu brand is perceived as one of the most popular in its segment, that is, in the market of indoor and light outdoor shoes. Slippers, pantolets, flip-flops. And also sandals, clogs, espadrilles. Simple styles of boots and ankle boots. But the main thing is house shoes and the summer light footwear sector (sandals - flip-flops - pantos). The price segment of the brand - an economical pair of clogs will cost, for example, 1-2 thousand rubles in online retail. Women's house slippers cost 500–1000 rubles, where 500, of course, is a promotional price. The brand's assortment includes men's, women's and two children's (for boys and girls) lines.