The Napapijri brand appeared in the Italian city of Aosta in 1987. The Monte Bianco company began producing high-tech travel bags for travel. Since 1990, under the Napapijri brand, they began to produce clothes, using innovative materials and paying special attention to style, and a little later - in 2007, the company began to produce shoes. Today the Napapijri brand considers itself to be in the “Premium Casualwear” segment. Napapijri's logo, with permission from King Harald V of Norway, is the Norwegian flag. It represents the northern country of Europe, the birthplace of the great travelers and explorers of the 20th century, a land of extreme conditions and magnificent landscapes. NAPAPIJRI is a variation of the Finnish word for the Arctic Circle, and the black and white logo in graphic form symbolizes the North and South Poles, the polarity and integrity of our world. The Napapijri product range is aimed at active and athletic young people who lead an active lifestyle, travel a lot, play sports, are constantly developing, and are full of strength and confidence in themselves and their future. Traveling for them is not just a vacation, but a way of life. In their wardrobe they skillfully combine both fashion casual and casual outdoor clothing. High-tech materials and fabrics with special processing, modern design, comfortable last, attention to detail are the main principles when creating each new collection of shoes from the Napapijri brand. This is exactly what allows customers to feel confident and comfortable both in everyday life and when engaging in extreme sports. The Napapijri collection features comfortable and comfortable sneakers and sneakers with a bright and memorable design. The summer range is complemented by sandals and slates. Lightweight and incredibly flexible phylon sole is a trend that comes from the collections of sports brands. The Napapijri men's collection is created for strong and confident men with a non-trivial approach to life. The brand's women's collection is shoes for an active, energetic and at the same time romantic girl. Napapijri shoes follow the latest global fashion trends and meet the needs of the most demanding audience of buyers who value not only design, but also comfort, so they are ideal for a dynamic life, both in the city and beyond. The distributor of the brand in Russia is Soho Fashion.