Happy Socks is a Swedish brand of socks that have an original, cheerful design. Founded in April 2008. The founders of the brand, Victor Tell (Creative Director) and Mikael S?derlindh (Executive Director), brought the idea to life - to add brightness and color to the drab everyday life and turn socks into a fashion accessory. Today Happy Socks are sold in more than 50 countries. Socks for every taste and for all occasions: office, sports club, school, party, going out, vacation. All colors except the boring ones. Variety of styles, textures. A small accessory that lifts your mood while remaining practical and only partially noticeable. The company also produces underwear and other textile accessories. To create collections, brand designers use various types of optical patterns and hundreds of color combinations. Traditionally, the strength of the brand is capsule collections created in collaboration with popular creative personalities from all over the world.