Duluno are shoes from the Turkish manufacturer KARDE?LER KUNDURA, known on the Turkish market since the late seventies, namely since 1977. It was then, according to the company’s official website, that entrepreneur Bayram Dulu became acquainted with the shoe business, opening his own store after some internship. The business that started in Gedikpasa (important for Turkey in terms of shoe manufacturing) was quickly developed and moved to Yenibosna, which made it possible to increase both the area and production capacity. At the moment it is a large plant with 2000 square meters of production area. Shoes under the Duluno brand and the Latin D logo are produced here along with Alpino, the second and probably more famous brand of the company. In our country and at the Euro Shoes Premiere Collection 2018, the Duluno brand was presented thanks to the support of the Aegean Leather and Leather Products Exporter’s Association. Although it has been known for a long time in other European countries. Duluno collections, according to reviews from sellers, are characterized by an orientation towards current trends, bright, active design, “corpulent” models and a penchant for decoration. The consumer is a fairly young person, girls from 15 to 30 years old. Natural leather is used for the upper and insole; insulation - too; for soles - synthetic material. The price segment is affordable and an average pair of demi-season boots costs about $100 in online retail outside of sales.