BADEN company brand. Products under the Fassen brand are produced at the same production facilities as BADEN, this guarantees high quality, and the use of cheaper materials, including artificial leather, will ensure low production costs. The new brand will combine functionality and modern trends. The target audience of the Fassen brand is consumers who would like to wear shoes from European manufacturers, but now, for a number of reasons, cannot afford it and are forced to look for something new for themselves. However, when choosing, they want to get products similar to those to which they are accustomed, but for less money. This consumer group is very broad, including both women and men, but at the stage of introducing the brand to the market, the emphasis will be on the female audience. Age group: 25 years and older.