Shakrak is a popular Turkish shoe brand originally from the Fatih district of Istanbul. Under this brand, the companies Neosens Ayakkabi and Aksu Ayakkabi are developing both a shoe brand itself and a retail business. In Shakrak stores you can purchase shoes and leather goods of wide demand and quite decent quality. Long known in its homeland, in 2018 the brand made its debut in Russia, appearing as part of a large group of Turkish brands at the Euro Shoes Premier Collection exhibition. From the end of 2018, it is possible that it will be sold even more actively in Russia, given the emergence of a new marketplace for Middle Eastern goods, including those from Turkey. At the moment, you can follow the life of Shakrak through social networks: a Facebook account, the Pinterest website and a private Instagram account, apparently aimed directly at wholesale partners. In the first two, brand specialists present a large number of ideas from leading brands, and from the fashion world in general. The brand’s own products mainly meet the expectations of the “classics”: pumps with a glass heel; monochrome or two-color game; dark (mostly black) colors are for transitional seasons.