Softmode is a brand of the famous manufacturer from Turkey “Ebru Kudrura”. The official founding date of the company is 1977. At this time, the first collection of women's shoes was released at the factory. In 2000, the company entered the shoe alliance and began to be produced at the Zandar Ayakkabi Ltd.Sti factory with a large area of 2500 sq.m. and high-tech equipment. The production produces about 800 pairs per day, which are exported to China, Saudi Arabia, the UAE, EU countries, Kazakhstan and Russia. The manufacturers themselves characterize the Softmode concept as “Absolute comfort, which fashion always needs. The quality that comfort always needs.” This is the factory’s motto, which the company’s fashion designers are guided by when releasing collections for all seasons. Softmode shoes are distinguished by orthopedic lasts and patterns that follow the shape of the foot. Only natural materials are used for sewing - thin and soft calfskin. Colors range from muted and matte to bright and glossy. In the summer of 2018, Softmode released a women's collection, where all the models received personal female names - there are sandals Ina and Irie, low shoes Joe and Kara, fashionable sneakers Caitlin and Jill. Sofmode has made the name of the shoe a recognizable trademark, by which the brand can be easily distinguished from the shoes of other Turkish manufacturers. Consumers note the exceptional durability of Softmode and its attractive appearance. At the same time, the manufacturer keeps its pricing policy in the middle price segment - from $80 per pair, which makes the shoes accessible to a wide range of buyers.