Icepeak is a shoe brand owned by the Finnish manufacturer, Luhta Fashion Group, which also owns the Luhta and Rukka brands. The Icepeak brand produces shoes for men, women and children (Playground line). Icepeak shoes, like the entire range of the brand - clothing and accessories - are addressed to young and active people who love sports. It is functional, comfortable and made to last. The production uses the company's technological know-how, both preserved and developed since the beginning of the 20th century, when the indigenous company Luhta Group first appeared. It is worth noting that Icepeak, producing a fairly wide range of shoes, positions itself as a “winter expert.” Boots, trekking and walking, not getting wet thanks to membrane technology, special insulated boots and ankle boots, Icepeak dummies - shoes that are relevant for Russia. The brand's pricing policy is moderate; for example, sneakers in online retail can be found for 2 - 4 thousand rubles, boots for 3 - 8 thousand.