Marc O'Polo is a cult brand that has gone down in fashion history as a popularizer of sweatshirts, items with a logo, as well as simple everyday items of premium quality. The brand originated in 1967 in Sweden, initially producing shirts. In 1997, after a change in shareholdings, the company moved to Germany, to Stefanskirchen and significantly expanded its product range. The Marc O'Polo brand now also produces shoes, underwear and swimwear, perfumes, accessories, eyewear and household goods. The expansion is proceeding successfully and by the middle of the second decade of the 21st century, the brand is already represented in more than 2,600 branded stores around the world, both own and franchise. Present in 30 countries (including Russia) and has production facilities in more than 20. The brand’s shoes, like clothing, are created in accordance with five basic principles: naturalness, naturalness, modernity, freedom, high quality and environmental friendliness. Almost all of it is made of natural and high-quality materials: suede, fur, felt, tanned and waxed leather, and canvas. The range includes shoes for leisure and walking, for sports, home and office shoes. The design is not monotonous, but is quite recognizable; Almost all models have common features: laconism and simplicity, which provide a lot of space for combinatorics (and Marc O' Polo footwear is combined both in total looks with clothes and accessories of its own brand, and with others), an urban element, and comfort. Price segment is medium and medium-high; the collections are regularly updated, and the main consumer target is creative city dwellers aged 20-45. The collections are multi-seasonal.