Ralf Ringer launched the Piranha shoe brand in early 2017. The general style of the new shoe brand can be defined as comfortable fashion. The collection features trendy styles of women's and men's shoes, including brogues, loafers, sneakers, slip-ons, and sneakers. Leather, suede and other natural materials are used in production. PIRANHA shoes belong to the mid-price category, and unlike the main Ralf Ringer brand of the same name, where there are both classic and sports-style shoes, but the assortment is more designed for a client with a conservative taste, Piranha models are brighter, more diverse and more fashionable. “The brand’s consumer audience is not only and not so much young people, but middle-aged people with a stable average income, who are a little tired of the strict classic style, and they want something more fashionable, stylish, but of good quality,” is how Ralf Ringer describes the target audience of their new brand. In 2017, Ralf Ringer plans to launch a separate retail project under the Piranha brand.