Pepe Jeans London is an iconic denim brand originating from London in the 70s. The brand was founded in 1973 in East London on Portobello, where the famous flea market is located. Its founders are the brothers ShahNitin, Arun and Milan, who decided to try their luck in producing original jeans under their own label. Starting with a tent in Portobello, a year later they became owners of their own store. And after a while, a large company whose expansion has significantly expanded. In addition to jeans, sweaters and shirts, shorts and skirts, a children's line, accessories and shoes were added. All this - in urban casual with a slight touch of the original aesthetics of young informals. The Pepe Jeans women's line includes sandals and ankle boots, boots and low shoes, indispensable sneakers, slip-ons, and sandals. The men's collection is dominated by semi-sporty models with a pronounced urban note. Very stylish, addressed to young (or simply fashion-conscious) people, perfectly combined with denim and any denim style in general. The head office is located in Sant Feliu de Llobregat in Spain. The distributor of the brand in Russia is Soho Fashion.