Il Laccio is an Italian fashion shoe brand that creates collections under the slogan “Favole di scarpe”, which can be roughly translated as “Shoe fairy tales”. Or Tales of Shoes. In general, everything that reminds you of Cinderella’s shoe, because according to the authors of the brand, life will certainly change with the right shoes. The il Laccio brand is characterized by a juvenile feel (in a good way, these are shoes for young people); compliance with seasonal trends; couples are almost always very fashionable; good quality for casual and active marketing. Currently (2018), the brand has a network of 22 of its own stores in Italy and a retail presence on the international market. The price segment is average, and the team of designers and “promoters” is quite young. The creators of the brand themselves believe that by combining style, ergonomics and craftsmanship, they sometimes manage to achieve even “ideal” solutions. But at least they are all interesting and very accurate. “Italian design and the quality of raw materials allow our craftsmen to create unique and always original products,” they say.