Alpino is one of the veteran brands of the Turkish shoe market, producing diverse women's shoes under the slogan “stylish comfort”. The Alpino brand was founded in 1977. The founding father of the brand was a certain Bayram Dulu, who, after a 5-year internship in the shoe business, founded his own store. The shoe company quickly became famous; production began to gain momentum and soon became a full-fledged factory. Bayram Dulu's production currently covers about 2,000 m2 of industrial space and is one of the largest in the country. The brand itself was known as Alpine until 2003, later undergoing re-registration when entering the international market. At the same time, the owners of Alpino also invested in the local market, focusing quality standards on its best examples and creating alliances - for example, with the founders of the Mammamia brand. At the moment, Alpino occupies a worthy place among large Turkish brands, actively expanding its geographic presence both in the East and in European countries. Russia and the CIS countries are priority markets for the company. The brand's assortment includes casual and specialized women's shoes; multi-season. Aesthetically, the brand is aimed at young buyers - girls and women, for whom the appearance of shoes is no less important than their comfort. The price range is average and affordable, which expands the potential audience to the maximum. Features of the brand include the preference for the use of natural materials in production (except for polymers used in the manufacture of soles and some elements of sports shoes), a full size range - from 35 to 43 and an expanded full range, which includes medium, large and maximum fullness.