Poletto is one of the most popular and recognizable Turkish brands around the world, often mistaken for Italian. Manufacturers - Poletto Shues company have a flexible and progressive marketing policy, using platforms for promotion on all social networks. Poletto's target audience is young and active residents of European cities, ready to keep up with the times. The Poletto model range includes sandals, sneakers, sneakers, mules, summer clogs, slippers, and ugg boots. There is a classic line of pumps, stiletto heels, and high boots. An interesting move by the Poletto brand - shoes that are easy to adjust, according to your own idea of style; individual decorative details can be easily removed. The collections are tailored for all seasons - from hot summer to winter and are designed for medium and wide feet. The manufacturer uses only genuine leather, from which not only the upper, but also the sole is sewn. The decor is durable and varied - from studs, sequins, to lush buboes made of natural fur. Poletto follows global shoe trends; bold colors are used; combinations of tones and textures are unexpected, making some models look designer. It is also possible to complement the look with a handbag that matches the pair of shoes. Poletto’s pricing policy falls into the slightly above average segment, starting from $100 per pair of shoes, which does not prevent the brand from remaining in demand in Russia, Ukraine, European and Asian countries.