In 1994, the first Minimen moccasins appeared, which made the brand recognizable. The production is located in a 7-storey building with an area of 4000 m2 in Istanbul, which employs over 250 specialists. To produce healthy products, the company carefully selects leather and raw materials, purchasing materials only with the appropriate certificate indicating that these materials are safe for the health of feet. Shoes are produced using high-tech equipment, but at the same time, the collections also include models that can only be produced using manual labor.