WOT'S Fashion is a Turkish shoe brand that appeared in the bowels of a small family shoe making company in 1972. Consistently developing, by 1994 the small enterprise reached the level of a holding company, which was called “Be Grup Ayakkabi”. And the shoe brand WOT’S Fashion has grown into a strong international brand. WOT’S Fashion, with its name, poses the question “What is fashion?” and answers it by adhering to the following principles: fashion is always natural materials, perfect proportions, dullness or, on the contrary, sharpness of details and, of course, clear marketing that is in tune with the audience. “The ideal design reflects the client’s lifestyle,” the company says. It is worth noting that Be Grup Ayakkabi also produces products for a number of third-party brands, including, for example, Inci, ZiTex, Airbox, Kari.