Beppi Kids is a Portuguese children's shoe brand that dates back to the 1990s. The story of Beppi is not very typical, since before entering the Portuguese market, the owners of Beppi had nothing to do with shoes. The Planitoi company was engaged in the production of toys. In 1992, she had the opportunity to expand and decided to start producing children's shoes. This is how the Beppi Kids brand appeared, which has now been around for a quarter of a century. Note that with the formation of the European Union and the entry of Portugal into it, hard times came for Beppi; it was necessary to urgently increase quality in order to comply with the norms, standards and certificates accepted in Europe, as well as to be able to compete with the main European companies in terms of design. Planitoi successfully completed this task. Currently, Beppi shoes are successfully sold in more than 36 countries around the world. The brand's shoes are especially appreciated for their bright, colorful appearance, which always delights kids. A line for teenagers is also produced under the main brand Way by Beppi.