OOG Generation is a fairly young brand, with a European representative office in Dusseldorf. Owned by the Love Pretty Shoes GmbH corporation, which has been supplying a variety of shoes for five years. According to the creators of OOG Generation (UG-Generation), the brand is known in the markets of twelve countries - mainly European, but also American - Canada. In 2018, the brand came to Russia. According to the trademark owners and shoe manufacturers, their main goal is to present products “of good quality at sensationally low prices.” The brand specializes in ugg boots. A type of winter footwear named after the boots of the Australian brand UGG - comfortable, cozy, the easiest to wear and unexpectedly at the peak of fashion - with all their chunkiness and somewhat similarity to felt boots. So, according to retailers, UGG shoes continue to remain one of the most popular winter models. Fortunately, it’s not just Australians who sew them anymore. In the OOG Generation collection you can find different versions of these boots. High, low, with lapels (this is already far from the classic version, but still Uggs), complex decor and fur trim. There are UGG boots with pom-poms and a tongue; ugg boots of unusual colors, including very bright ones. In general, a classic, varied set that is especially appreciated by the youth audience. Manufacturers emphasize that OOG Generation shoes do not lose their shape and do not get wet.