“No matter where you start, everything will be fine,” they say at Pitillos, “and that’s what really inspires us.” Pitillos Group, like the brand of the same name, Pitillos, was founded in 1981 in the town of Arnedo, La Rioja province, Spain. At first she produced sports shoes, but in 1985 she launched a line of classic women's shoes, which brought her real popularity. Today, Pitillos owns both women's and men's lines, but women's shoes dominate - 165 items versus 28 men's in the summer 2018 collection. In terms of philosophy and approach, Pitillos focuses on comfort, believing that this is exactly what should be inherent in any pair of shoes by default. And the client, accordingly, could choose the desired style with peace of mind, being absolutely sure that he would not have to sacrifice comfort or health for the sake of fashion; they were provided and reliably. Aesthetically, Pitillos is quite diverse, in fact, its lines can cover the full range of needs of an adult woman - there is a pair for every occasion. At the same time, don’t forget, convenience is above all and therefore we don’t expect extra-high platforms or unstable heels; elegance from the masters of this brand is easily embodied in five centimeters. The price niche is rather average 75-105 euros per pair in branded retail. Collections – summer and mid-season. The men's collection, although relatively small, is very charming (many consider it the best in the Spanish sector). Technologically, production is based on 100% breathability (full air permeability, “breathable” shoes); 100% natural materials, including interior trim (90% leather from Italy; often cow, sometimes goat or buffalo leather. Particular emphasis on patent leather, which Pitillos loves very much); high-quality soles made of TPU, latex and polyurethane; insoles of the latest generation with absorbents and antibacterial effect.