STEVE MADDEN

Steve Madden is a shoe brand from the USA. The brand's founding father, Steve Madden, went down in the history of fashion, cinema and, to some extent, forensic science. Firstly, as an inspired PR man who managed to firmly connect his brand with the names of Hollywood celebrities. Secondly, as one of the characters in “The Wolf of Wall Street” (a documentary one at that). Thirdly, as a convicted person who served time and quickly restored his company, including in order to participate in a number of charitable initiatives. Having started his business with almost a thousand dollars and selling the first models “peddling” from the trunk of his car, Stephen was quickly able to “shoot”, but was caught in promotional fraud when trying to develop his still young business. The trial and sanctions, however, did not knock him down. After a couple of years in correctional facilities, Madden returned to the company and within a year managed to double revenue, which reached $1.4 billion by 2015. Of course, against the background of such a bright personality, shoes can fade and fade into the background. However, the American brand was warmly welcomed by Madonna and Sienna Miller, Kim Kardashian and Rihanna, Lady Gaga and Bar Refaeli... and a couple dozen more glam-girls, to whom romances with Madden's shoes are regularly attributed. It is noteworthy that with all this coolness and abundance of sparkles, the prices for Steve Madden shoes are low - this is the lowest segment and only in rare articles - the middle one. The designer himself explains this position simply: “Creating expensive shoes from high-quality materials is not difficult, but producing high-quality shoes at affordable prices is the height of skill.”