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In 2027 TAMARIS celebrates its 60th anniversary - marking six decades of trust from millions of customers, continuous evolution, and an understanding what will be like a modern woman tomorrow. SS27 anniversary collection opens a new chapter in the brand’s growth as it looks confidently into the future.
Key changes: TAMARIS is moving beyond the scope of a classic footwear brand building a modern lifestyle brand. New strategy focuses on expanding customer base, fostering an emotional connection, and enhancing the product's desirability.
New collection features more light, sparkle, and festive styles for special moments, while upholding the core principle: creating footwear that makes a woman feel confident every day.
Key ideas of the season:
Trends: a fresh take on the return of femininity, naturalness as a new form of style, hybrid silhouettes (sneaker-boots), and striking festive styles with shimmering finishes.
Men’s collection: a strategic growth area. Brand expands its presence in the contemporary men’s footwear segment, offering a balance of price, quality, and style. All footwear is available in sizes up to 47.
Alongside new developments, the collection keeps Tamaris signature technologies:
Key changes: TAMARIS is moving beyond the scope of a classic footwear brand building a modern lifestyle brand. New strategy focuses on expanding customer base, fostering an emotional connection, and enhancing the product's desirability.
New collection features more light, sparkle, and festive styles for special moments, while upholding the core principle: creating footwear that makes a woman feel confident every day.
Key ideas of the season:
- Return to femininity. Refined pumps, trendy kitten heels, and updated ballet flats and slingbacks. Special attention goes to "sneaker-flats" - a hybrid of athletic comfort and the lightness of ballet flats that meets the demand for versatility.
- A new natural aesthetic. Nature-inspired elements: woven designs, openwork textures, raffia, mesh, and macramé. Colors: milky, sandy, caramel, and pastel shades, evoking a sense of lightness and a Mediterranean mood.
Trends: a fresh take on the return of femininity, naturalness as a new form of style, hybrid silhouettes (sneaker-boots), and striking festive styles with shimmering finishes.
Men’s collection: a strategic growth area. Brand expands its presence in the contemporary men’s footwear segment, offering a balance of price, quality, and style. All footwear is available in sizes up to 47.
Alongside new developments, the collection keeps Tamaris signature technologies:
- TOUCHit - a soft, adaptive insole
- ANTIslide - a non-slip sole
- ANTIshokk - heel cushioning
- Removable footbed - a removable insole
60 years of experience. A new step forward. SS27 TAMARIS collection strikes a balance between its heritage and the future. It is an invitation to move forward with comfort, confidence, and style.
New SS27 men’s and women’s footwear collection will be presented on Euro Shoes 25-28 August 2026.
New SS27 men’s and women’s footwear collection will be presented on Euro Shoes 25-28 August 2026.