Kick off the New Season SS27 with Euro Shoes: latest news from the Fair

Euro Shoes premiere collection took place in Moscow from August 25 to 28. Brands specializing in footwear, bags and accessories from Russia, Europe, and Asia presented their Spring/Summer 2027 collections.
Once again, the exhibition became a key venue for meetings between brands and buyers, manufacturers and clients.
For over twenty years, European footwear brands from Germany, Spain, Italy, France, Turkey, Sweden, Switzerland, and many other countries have held a central place at Euro Shoes fair. As usual exhibition also features local Russian footwear and accessory brands, and brands and factories from China, too.

On August 2027 Euro Shoes show were presented European footwear brands that are warmly beloved and popular in Russia, such as Caprice, Tamaris, Marco Tozzi, Peter Kaiser, Rieker, Remonte, Waldläufer, IGI&CO, EXTR4, W6YZ, Pikolinos, Wonders, Pitillos, El Naturalista, Abbacino, Pitas, Laura Vita, Wonders, Alpino, Esse, and many more.
New names of the August fair included Russian sports-style footwear brand Gekkon and the "smart" socks brand SOAR, Belarusian children's footwear brand IDZI, Swedish ICEBUG, and Panchic from Italy, Turkish brands VSN and FAST STEP.

As always, a highlight of Euro Shoes was the runway show of the new Spring/Summer 2027 collection from the German brand Caprice. Meanwhile, the long-established and stylish Peter Kaiser made its debut with a men's footwear capsule collection that caused a sensation; now, Peter Kaiser’s elegant style will be appreciated by men in Russia just as much as by women.

A dedicated section of the expo featured footwear factories from China offering private-label manufacturing services — a promising area taking into account growth of local fashion brands who are looking to expand their product ranges to include footwear and accessories as well.

Footwear collections from Chinese brands also attracted significant interest as they always do. In particular, Ballina women's footwear collection enjoyed great success along fair visitors.

Euro Shoes August edition set a working spirit for the new season boosting activity and engagement in footwear business community. Buyers from across Russia and the CIS countries placed orders, networked with new partners, exchanged news and enjoyed a highly positive experience and atmosphere of the fair venue.
Many brands have confirmed participation in the next 39th Euro Shoes fair scheduled for 23-26 February 2027.
Notably, Euro Shoes will be held in synergy with the CPM Moscow fashion Trade Show, providing visitors of both events with the opportunity to curate a complete "total look" of shoes, bags, accessorizes and clothing just in one visit.