ICEBUG - Swedish shoes with the best traction on Euro Shoes
ICEBUG is a Swedish footwear company driven by innovation and creativity. Brand's footwear is famous for its superior traction; and the company is continuously striving to further enhance the grip of its products.
ICEBUG sees its mission as to engage more people in outdoor activities and to boost the transformation of the sports footwear industry into a fully sustainable one. In the spring of 2019, ICEBUG became the world’s first climate-positive outdoor footwear manufacturer, pioneering the way for other brands to follow this way.
ICEBUG innovatiivations include, for example, RB9X® (Rubber 9 Extreme)—a cutting-edge rubber compound that sets a new standard for traction. Laboratory tests (SATRA) ahve demonstrated that RB9X® outperforms other of this segment while matching the durability of road-running shoes. RB9X technology offers a distinct advantage for demanding runners who require reliable, high-quality traction on either difficult terrain or challenging paths.
Next great innovation - a traction technology BUGrip® - designed for the very slippery surfaces. The BUGrip sole is made from a special rubber compound and features 13–19 integrated steel spikes. Their design and the properties of the rubber compound ensure this special dynamic traction. The spikes operate independently and are not rigidly fixed within the sole; under the wearer's weight, they retract into the sole. The depth of this retraction depends on the pressure applied by the wearer and the resistance of the ground. Due to this dynamic function, the spikes adapt to the surface, providing the best traction on any terrain - from dry asphalt to solid ice.
Another ICEBUG know-how is the fixed OLX spikes to fully eliminate slipping on the surface. Brand has set the standard for spiked footwear, and the OLX® is integrated in running, orienteering and cross running. Made from carbide steel, which is six to seven times harder than standard steel – these spikes, are very wear-resistant.
Have a look of the new ICEBUG SS27 collection, try it on, make orders at the ICEBUG stand on Euro Shoes fair, August 25–28th,World Trade Center in Moscow (Krasnopresnenskaya Embankment, 12).