The 37th Euro Shoes premiere collection was successfully completed in Moscow

From March 4 to 7, the international exhibition Euro Shoes premiere collection was held at the WTC Congress Center in Moscow - a specialized b2b event for professionals of the shoe industry and fashion retail, the main industry event of the new season of procurement and the formation of the fashion retail assortment. The exhibition was attended by about 100 companies and brands that presented professional visitors with collections of shoes, bags and accessories of the autumn-winter 2026/27 season.

Among the participants of the March Euro Shoes are Russian manufacturers and companies from Germany, Spain, Italy, India, Turkey, China and other countries, which presented to the professional audience the autumn-winter season 2026/27 collections of Caprice, Tamaris, MARCO TOZZI, Peter Kaiser, Rieker, Remonte, EMU Australia, Ballina, AXA, ARA, Alpino, John Ricardo, ESSE, VSN, Waldlaufer, Abbacino, ART Metropolitan shoes, El Naturalista, Pitas, Pitillos, Wonders, IGI&Co, EXTR4, W6YZ, Jonny Fire, Laura Vita and others.

The Euro Shoes exhibition is constantly being transformed and developed taking into account the requirements of the market, and today it is relevant not only for retail, but also for brands developing their own collections or planning to expand their range at the expense of their own brands. Companies from China and India with extensive experience under the contract production scheme presented their wide opportunities for the production of collections under STM at Euro Shoes. The Chinese exposition was very diverse, it presented collections of shoes, bags, accessories, and it was possible to assess the quality of products, their relevance and compliance with fashion trends and trends. Russian entrepreneurs interested in long-term partnership with Chinese factories had a great opportunity to learn firsthand all the details about production facilities, terms of cooperation, terms of production and delivery of products.

Euro Shoes premiere collection today, as before, remains the main and only b2b platform for professionals of the shoe and fashion industry, where the operational tasks facing the business are effectively solved. This is a working environment for those who shape the sales of the new season.

The next Euro Shoes premiere collection exhibition will be held from August 25 to 28, 2026 in Moscow, at the WTC Congress Center on the Krasnopresnenskaya embankment.